Privacy Policy

We believe in full transparency—from our products and services to our privacy policy—so here are the highlights when it comes to your personal information.

  • We never monetize your data.
  • We take strong measures to protect and secure your data.
  • We use your data to make your experience better.
  • We won’t reach out with promotions or marketing messages unless you have opted in, and you can always adjust your preferences.
  • We put you in control, so you can access your information, object to it being shared, or request that we delete it.

We take your privacy seriously. Our mission is to be a relevant solution for the contract furniture market and we can’t do that without your trust. So this Privacy Policy explains what information we collect about you, why we collect the information, as well as how we collect and use the information so that we can deliver the best experience that we can.

This Privacy Policy is intended for individuals in the United States. If you live outside of the United States and choose to use the Sites connected with this Privacy Policy, you do so at your own risk and understand that your information will be sent to and stored in the United States. By using any of our websites and applications that link to this Privacy Policy (collectively, “Sites”) or otherwise providing Personal Information to us, you agree to this Privacy Policy.

By accessing, browsing or using this website, you expressly acknowledge that you have read, understand and agree to all of the terms of this Privacy Policy, as outlined below and as it may be modified by us from time to time without prior notice. If you do not agree to all of these terms, please do not browse or use this website.

Note that this website utilizes Google Analytics to improve the design and delivery of our websites by collecting information such as site access geographic location, browser/device used, and pages viewed. No personal and private information, such as name or email address, is collected unless a website requests via a registration process.

The information we collect depends upon your relationship with us and what you do when visiting our website. We collect information through our website on visitors, actual and potential employees, employee family members, customers, vendors, contractors, and others who have or are seeking a relationship with Indiana Furniture. For visitors to our website, we may require you to provide specific information about yourself when you engage in certain activities. Such information will generally include your name, User ID, phone number, e-mail address, mailing and/or billing address, and related information. Although it is optional for you to disclose the requested information, you must do so in order to engage in certain activities on our website or maintain a relationship with us. To conduct business and comply with government regulations (employment, tax, insurance, privacy, etc.) we may collect additional personal information, particularly on potential and actual employees, such as government identification numbers (ex. social security numbers, tax payer ID's, driver's license, etc.), date of birth, gender, race, ethnicity, health and disability information, family-related information (ex. marital status, personal and health-related information on family members, etc.), and any other necessary information. If you send information to Indiana Furniture you explicitly consent to storage, destruction, processing, disclosure, and/or any other use of your information by Indiana Furniture, its affiliates, or third-party service providers.

When you visit our website, we, our service providers, and other third parties may automatically collect information about you, your computer, or mobile device and activity occurring on or through the website. These parties may collect this type of information over time and across third-party websites and we may use cookies, web beacons, and other technologies to collect this information. This information may include:

  • Information about your device’s hardware, such as model and screen resolution;
  • Information about the software on your device;
  • Unique identifiers associated with your device, such as device identifier (e.g., Google Advertising ID or Apple ID for Advertising;
  • Information about the network to which you are connected and inferences we may draft from it, such as your IP address and general location information such as city, state, or geographic area;
  • Information about your use of and actions on our website, such as pages you viewed, how long you spent on a page, navigation paths between pages, information about your activity on a page, links you click, access times, and length of access; and the website that referred you to the website, if applicable.
  • Information about your interaction with our e-mails, such as whether you opened our e-mail and how long you had it open.

Cookies are small pieces of information that are stored by your web browser on your computer's hard drive and allow us to serve you faster and with better quality. If you would not like your cookies collected or used, your web browser likely includes an option that allows you not to accept them.

We collect personal information that you voluntarily provide to us when you use our website, create an account, or communicate with us. To provide our services we may use your information as follows:

  • Provide, operate and improve the website, including developing new products and services;
  • Personally identify you and personalize your experience with the website and our communications to provide you with smooth, efficient, customized services;
  • Provide support and maintenance for the website and our products and services, including by responding to your requests, questions and feedback;
  • Improve our marketing and promotional efforts; and
  • Comply with human resource requirements and provide employee benefits (compensation, health insurance, etc.)

We have no intention to transfer to a third country or international organization and we promise that we will not disclose, sell, or otherwise distribute to any third party any of your personally identifiable information without your prior consent except under the following circumstances:

For legal requests, investigations, compliance, fraud prevention, and safety—we may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to (a) comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; (b) protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims); (c) enforce the terms and conditions that govern this website; and (d) protect investigate and deter against fraudulent harmful unauthorized unethical or illegal activity.

Third-party service providers: We may, from time to time, outsource some or all of the operations of our business to third-party service providers. In such cases, it will be necessary for us to disclose your information to those service providers. In some cases, the service providers may collect information directly from you on our behalf. We restrict how such service providers may access, use, and disclose your information.

Agents: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling collateral orders, delivering packages, sending postal mail and e-mail, removing repetitive information from user lists, analyzing data, providing marketing assistance, providing search results and links, providing customer service, providing employee benefits, and performing legal or other professional services. These agents have access to your information needed to perform their functions, but they are not permitted to use it for other purposes.

Business Transfers: As we continue to develop our business, we might sell, buy, or partner with companies, subsidiaries, or business units. In such transactions, information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policies (unless, of course, the person consents otherwise). Also, in the unlikely event that Indiana Furniture or all of its assets are acquired, your information may be one of the transferred assets.

Protection of Indiana Furniture and Others: We release information when we believe release is appropriate to comply with the law; enforce or apply our policies and other agreements; or protect the rights, property, or safety of Indiana Furniture, our customers and employees, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from people for commercial purposes in violation of the commitments set forth in this Privacy Policy.

Although you may change your information on our website, we may maintain such prior information about you. Therefore, you should not expect that all of your historical information will be removed from our databases at the time you notify us of changes. Indiana Furniture observes a record retention policy that complies with applicable data retention requirements as designated by applicable law.

To access, change, remove, or opt out of further use of our web-based applications, please login to the specific application(s) you have utilized. If you have trouble locating the application(s) you previously used, or if you wish to request erasure of your data under the General Data Protection Regulation (GDPR), you may send a request to or using this form. We will acknowledge your request within 72 hours of receipt. If you have any questions regarding our Privacy Policy you may do the same.

We employ reasonable security measures and technologies, such as password protection, encryption, firewalls, and other controls to ensure the confidentiality of your personal information. However, you should be aware that no data transmission can be 100% guaranteed, and our security measures do not protect your information once it leaves our web server's control.

Also, since our website may contain optional links to third-party sites that we do not control, we assume no responsibility whatsoever with respect to those sites. You should read and accept the Privacy Policies of all such sites before accessing them.

This website is not for or directed towards children. Children (persons under age 18) are not eligible to use our services. We do not intend to and will not knowingly collect any personal information from children under the age of 18. If we learn that we have collected information from a child under the age of 18, we will remove that information and delete it from our servers (subject to applicable law in this Policy). If you believe a child under the age of 18 has provided us with information, please contact us at

If you are a parent or guardian, please make every effort to guard your children's privacy. If you are under the age of 18, please do not send us any information about yourself.

We reserve the right to change, supplement, or amend this notice at any time; in such case, this will be notified through our website and/or any other methods permitted by applicable law.

If covered by GDPR, persons have a right to lodge a complaint with the applicable national data protection authority. All notices required or permitted under this Privacy Policy shall be in writing, shall reference this Privacy Policy and shall be deemed given upon receipt when sent by registered or certified mail, return receipt requested, postage prepaid or commercial overnight carrier, with written verification of receipt. All communications shall be sent to the address set forth below or to such other address as may be designated by Indiana Furniture by providing notice through disclosure in this Privacy Policy.

Pursuant to the California Consumer Privacy Act of 2018 ("CCPA"), we are providing the following details to Californian residents regarding how we currently collect, use and share personal information, and how we have collected, used, and shared information in the preceding 12 months; "personal information" means the information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device.

Personal Information We Collect:

  • Your name
  • Information about your company affiliation
  • Your contact information and correspondence with us
  • Information about the products you purchase or tell us you are interested in
  • Information you provide when you participate in any event, program, contest, survey, or other promotion
  • Username and password you may establish with us
  • Third-party account credential
  • Cookies and other information collected by automated means
  • Inferences drawn from device data and online activity data

Source of Personal Information:

  • You
  • Automatic Collection

Purpose For Which We May Collect and Use Personal Information:

  • Product and Service Delivery
  • Marketing
  • Compliance and Operations

Please note that we may also disclose personal information to comply with law, and for compliance, fraud prevention, and safety purposes; in the event of business transfers; and to our professional advisors.


  • Right to your information: you have the right to request information about how we collected your personal information past 12 months. You also have the right to the disclosure of the specific pieces of personal information collected by us.
  • Right to access: you have the right to receive a copy of the personal information that we made about you.
  • Right to delete: you have the right to request that we delete personal information we have collected from you (and direct our service providers to do the same). Some instances, however, we may decline to honor your request where an Exception applies.
  • Right not to be discriminated against for exercising any of the rights listed above.

Please note that the CCPA limits these rights by, for example, prohibiting us from providing certain sensitive information in response to an access request and limiting the circumstances in which we must comply with the deletion request. If we deny your request, we will communicate our decision to you.

We will deliver personal information that we are required by law to disclose to you in the manner required by law within 45 days after receipt of a verifiable request, unless we notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law. We may deliver the personal information to you through your account, if you maintain an account with us, or electronically, or by mail, whatever you prefer. If you ask us to send it electronically, we will deliver the information in a portable and, to the extent technically feasible, in a reliable readable usable format.

You may request to exercise your rights to Information and Deletion by:

Please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights, as required or permitted by law. We may limit our response to your exercise of the above rights as permitted by law.
California residents can empower an authorized agent to submit requests on their behalf. We will require the authorized agent to have a written authorization confirming that authority.

We may deny your deletion request if retaining the information is necessary for us or our provider(s):

  • to complete the transaction for which we collected the personal information, provided good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you,
  • to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or persecute those responsible for such activities,
  • to debug products to identify and repair errors that impair existing intended functionality,
  • to exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided by law,
  • to comply with the California Electronic Communications Privacy Act (Cal. Penal Code §1546 et. seq.),
  • to engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information is deleted may likely render impossible or seriously impair the researcher’s achievement, if he previously provided informed consent,
  • to enable solely internal uses that are reasonably aligned with consumer protection based on your relationship with us,
  • to comply with a legal obligation, or
  • to make other internal and lawful uses of that information that are compatible with the context in which you provided it (each an “Exception” in a collectively, “Exceptions”).


Indiana Furniture
Attn: Director of Marketing
1224 Mill Street, PO Box 270
Jasper, IN 47547-0270


Effective Date: August 11, 2022